As I’ve mentioned in some my past sales tips: people are motivated to buy for 2 reasons pleasure (15%) and to relieve pain, discomfort (85%) or solve a problem.
The profession of selling is very misunderstood. Most people think that it’s all about closing the sale. In actuality, people don’t want to be sold; they want to buy for their reasons and only their reasons. Selling is about exploring and discovering whether or not what you do or the product you represent can alleviate the issues that a prospective client is faced with. It’s less about actually selling and more about discovering the problem facing a prospect and determining if your product or service is a good match to alleviate their problem.
Always remember that by creating a healthy buying environment you’re working in the best interest of your potential client, which will lead toward a win-win for all involved.
If you follow this sales tip closely, you’re well on your way to a mutually beneficial partnership between you and your prospect.
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