Game Plan Plus (Continued)

Game plan Plus (Continued)

Last time we talked about the importance of having an efficient game plan to grow your business. I am asked quite often if a game plan and a business plan one in the same. When interviewing people, Ill many times ask them if there is truly a difference between the two. In actuality they are one in the same. Both have goals and objectives, financial projections, overview of the product or service, history, potential, management team, differentials, activity, initiates, etc. Also your business plan/game plan is a working document that changes constantly. There may be a slight variation in the document based on who you are presenting it to, and if you are going to present an executive version (short version). In essence they are one in the same. Your plan is written by you and for you to ensure that the company is staying on track. Please do not write it for someone else except when you are addressing the possibilities of a partnership or merger. I like to call those add-ons.

Good Luck with your future business/game plans and have a great weekend.

Creating a Game Plan for Growing Your Business

Creating a game plan for growing your business

As I have mentioned on a number of occasions, you can’t continue doing the same things and expect different results. Here are some questions you need to ask yourself to better determine if you’re focused on the right areas that can make a significant difference in the ability to help your business reach its potential. In working with Joe, we started by evaluating areas of strengths as well as weaknesses. These first three questions gave us a basis to work from.

1.    Over the years, has the company kept up with the changes in your respected industry?

2.    Is each facet of the company’s marketing/sales, design, construction, etc. working collectively on a game plan that maximizes each entity and creates same page thinking? Are you developing a total concept that allows the company management team and employees to share a common company vision?

3.    Is the company on the front of the wave? Are you pacesetters in your respective industry?

Start by answering these three questions and answering them in a very objective way to better understand where the company stands in the current market place.  

I did independent contract work for Wendy’s for twelve years back when Wendy’s was first started up. I vividly remember in the fast food industry when Wendy’s started the drive-thru window concept. It really got everyone’s attention industry wide. What are you doing to institute a pacesetters mentality? We will continue along this line in the upcoming weeks.