As a business advisor I’ve worked with a number of companies over the past 20 years. I’ve find out that one of the greatest challenges that businesses are faced with, is that many times business owners do not have a real good grasp of what they really do for a living and how it benefits others.
The development of a VPS is the real key in our ability to communicate with others about what our company does and how it may solve a prospect’s problem.
Value positioning statements should be no more than 10-15 seconds in length. A well thought out VPS cannot be emphasized enough
When people ask you what you do for a living what’s your response?
- A value positioning statement starts with I’m in the business of…
- Example: For Levi Inc. the VPS is:
“I’m in the business of building and implementing sales and growth strategies for emerging businesses as well as improving and strengthening the top and bottom line to ensure that a company reaches their full potential”
- You’ll be constantly developing your VPS; it’s never perfect.
Your homework for the next month is to start to capture your Value Positioning Statement.
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