Welcome back! Over the next eight weeks, we’re going to stay tuned in to sales concepts and processes. As I’ve stated in my previous blog, sales and transactions are the fuel that drives a company’s success. Sales are what creates consistent cash flow and ensures a strong top and bottom line.
Often, I discover that many business owners are highly proficient in their product knowledge and application in solving problems for their clients. The next step in growing a business is sometimes the most difficult for the business owner. We live in a highly competitive environment and you must be able to generate new and consistent business growth in order to succeed. You can be the most creative in your respective field, but without a well thought out and conceived sales concept in place to generate business, your chances of success are considerably lower.
I shared with a client this past week that they have a wonderful product that is well-positioned to fulfill their prospective clients’ needs. The only problem is that many of their future clients don’t know that they exist. They lack visibility in their market place. You don’t have to like sales, but you do have to do it, and do it well if you expect to make it in your respective field of an endeavor.
For the next couple of months, we’re going to concentrate on sales growth and what it takes to create a successful sales formula to ensure your success.
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