As I mention in my last week blog, Joe’s sales team began to understand what it takes to develop well-conceived game plan. They also started to see significant results that can come from putting together daily, weekly, and monthly goals. Joe’s team had developed specific activities and initiatives that not only made sense, but most importantly they were doable. Because of Joe’s background in the design and construction of upscale exhibit booths, he was a very detail-oriented person and taught his people to measure twice and cut once.
The five people on the Joe’s sales team worked on their plan individually, based on formulas we put in place. Then, to ensure that everyone shared common understanding of company’s goals, differentials, and unique traits, we met as a group to blend our individual plans into overall company’s game plan. These group meetings also helped us to stay on the same page in developing particular actions necessary for application of non-traditional sales system.
After the company’s game plan was in place, we took a 10-thousand-foot look so as to ensure that we had all bases covered and that we were not short-sighted in any areas.
Now that we had a very well-thought-out game plan with all initiatives and activities, we felt very confident. We started to apply our new strategy to ensure that the company reaches its objectives and secures a consistent growth pattern in the short and long term.
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