The Missing Link in a Game Plan

          A situation that continuously reoccurs in the growth plan for an emerging business is the lack of a well thought out marketing and sales process. Many Entrepreneurs have a vast amount of product knowledge and a pretty good understanding of the industry that they are going to represent. Many times I find that the weaknesses are taking it to a market place and positioning a company to be competitive in the respective market. This seems to be the largest challenge. Keep in mind that until someone sells something there is nothing for anyone to do. I talked with a family owned company the other day in which there are four principles. Three of them have a considerable amount of industry knowledge but no one in the firm wants to tackle the marketing and sales. There needs to be a strong presence in the sales and marketing field in order to for a company to be successful.